EBC.1 Television

EBC.1 reaches an estimated 105 million potential satellite viewers globally,

with Iran accounting for more than 45 million (CNN, 2002). These viewers have substantial spending power as well as access to goods and services from advertisers via direct import and through other Gulf State nations.

In the last three years, technological advancements in the satellite industry, including the expansion of satellite dishes and receivers and accompanying media entities targeting the Persian Consumer audience, translate directly to increased viewers. The dramatic increase in the size of this market globally allows advertisers to target this audience effectively by accessing EBC.1 TV.

The current population of Iran is approximately 72 million people. 45 million households with substantial buying power have satellite television. There are 3 persons per household, a total satellite viewership of 45 million people. Two thirds (65%) of the population in Iran is under the age of 25.

The Persian Consumer Market is estimated at: 6 million Persian-Americans, 6 million Persian-Europeans, 72 million Persians in Iran, 26 million Persians in the Gulf States e.g. Kuwait and the United Arab Emirates. Here some other numerical examples of farsi speaking people living in: Kuwait: 100.000, Bahrain: 250.000, UAE: 1.000.000, Quatar: 80.000, Oman: 150.000, Saudi Arabia: 600.000, Sudan: 800.000, Iraque: 1.500.00, Afghanistan: 35.000.000, Turkey: 3.500.000, Thurkmenistan: 250.000, etc. ...